On Location News
Check out the latest updates, announcements, and stories from
On Location, the Official Experience Provider for the world's premier events.
Not a Seat, but a Story
By Paul Caine, President, On Location
"What’s the best live event you’ve ever attended? Not the most expensive ticket you’ve purchased. Not the best seat you’ve ever had. The one you still talk about years later..."
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FIFA World Cup 2026 Hospitality Sales Program Sets Records, Sees Strong Momentum Ahead of Tournament
Official Hospitality Provider On Location registers record breaking sales, more than double any previous FIFA World Cup program.
LA28 Olympic Hospitality Packages Now Available
For fans looking to Get Closer Than Ever to the action of these historic Olympic Games, hospitality packages offer more than just a ticket.
Business Wire
Live Experiences Are Driving Corporate Customer Retention
The elusive ROI of corporate hospitality is growing more concrete, as firms increasingly leverage unforgettable, exclusive experiences at the world’s premiere events to connect with their clients on new levels.
Bloomberg
On Location and Kraft Analytics Group (KAGR) Extend Longstanding Partnership
Today, On Location, a leading global provider of premium hospitality experiences for more than 120 rights partners, announced a multi-year extension of its partnership with Kraft Analytics Group (KAGR), to drive continued growth through data-driven consumer and market insights.
Sting to Headline Intimate Super Bowl Concert in San Francisco Before Big Game
In addition to halftime headliner Bad Bunny, the football league’s hospitality provider, On Location, announced on Tuesday (Oct. 28) that Sting will headline a Super Bowl-branded concert at the Palace of Fine Arts in San Francisco.
Billboard
Previous News
October 22, 2025 — Chef Carlo Zarri, culinary director for the Winter Olympics 2026, reveals delicious Italian cuisine planned for the Milano Cortina Games.
The Social CTV
September 28, 2025 — On Location, the Official Hospitality Provider of FIFA World Cup 26, provided a sneak peek into their World Cup hospitality for next summer with an immersive hospitality experience, “The Treatment”.
Yahoo! Sports, The Sporting News
September 23, 2025 — The 2026 FIFA men’s World Cup will be the ultimate stress test for On Location, the hospitality company behind the Super Bowl, Olympics, and hundreds of other events.
Front Office Sports
September 12, 2025 — Dublin would continue hosting an annual college football game through 2037 under a plan awaiting formal approval in the Irish capital.
Associated Press News
September 9, 2025 — With the opening ceremony now just under seven months away, the 2026 Winter Olympics taking place across two cities in Italy will bring over 1.7 million visitors looking to watch winter sports live, cheer on athletes, and in many cases, combine a trip to a major sporting event with sightseeing in these regions of Italy.
The Street
August 27, 2025 — Ski and snow may be far from your mind as you savor the last days of summer, but if you’re thinking of attending the 2026 Winter Olympics in northern Italy come February, there's no time to waste.
Condé Nast Traveler
July 21, 2025 — On Location, a leading global provider of premium hospitality experiences, today announced acclaimed actor, producer and sports fan, Rob Lowe, as its first-ever brand ambassador. In this exciting new role, Lowe will attend marquee events like the Super Bowl, FIFA World Cup 26TM and more with the official hospitality provider, showcasing the extraordinary access and world-class experiences that On Location offers fans, bringing them closer than ever to the action.
May 19, 2025 — On Location EVP, Olympic & Paralympic Games, Will Whiston, speaks to Sportcal about navigating the challenges of the Alpine environment.
Sportcal
May 6, 2025 — FIFA and On Location have released the first tranche of hospitality packages for 2026 World Cup matches in the U.S. ahead of a full launch including games in Canada and Mexico later this year. The rollout marks the first opportunity for the public to purchase tickets for the 48-team, 104-match tournament that kicks off next June.
Sports Business Journal
May 6, 2025 — Today, FIFA and On Location, the Official Hospitality Provider for the FIFA World Cup 2026™, announced that a collection of game-changing hospitality packages for matches held in the United States are available for purchase at, marking the first opportunity for the public to purchase a seat at the world’s biggest single-sport competition.
April 1, 2025 — On Location, a global leader in premium experiential hospitality, today announced it has appointed Shawn Doss to the role of Chief Revenue Officer. Doss will join On Location in early May, reporting to Ed Horne, On Location’s Chief Operating Officer, and will be based in London. On Location was recently acquired by TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
February 28, 2025 — TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO), a premium sports and entertainment company, today announced the close of its acquisition of IMG, On Location, and Professional Bull Riders (“PBR”) from Endeavor Group Holdings, Inc. (“Endeavor”) (NYSE: EDR).
February 19, 2025 — Today, Milano Cortina 2026 and On Location, the Official and Exclusive Hospitality Provider for the Olympic & Paralympic Games, have revealed their exclusive collection of new hospitality packages, which include official tickets, inviting guests to immerse themselves in the Olympic Winter Games Milano Cortina 2026 like never before.
November 5, 2024 — The NFL and On Location, a global leader in premium experiences, hospitality and travel, today announced a multi-year extension of their global hospitality partnership. This extension will solidify On Location’s standing as Official Hospitality Provider of the NFL through 2036.
July 21, 2024 — FIFA has appointed On Location, a global leader in premium experiences, hospitality and travel, as the Official Hospitality Provider of the FIFA World Cup 26™, which will take place across Canada, Mexico and the USA from 11 June to 19 July 2026.
Jue 4, 2024 — On Location, a premium experiential travel, hospitality, and ticketing leader, and Blueprint Sports, the industry leader in full-service Name, Image, and Likeness (NIL) collectives, have partnered to launch a groundbreaking program that will allow NIL collectives to monetize the resale of game tickets for the first time.
February 21, 2024 — On Location, the Endeavor-owned leader in premium experiences, hospitality, and travel, today announced it has made a strategic investment in Wiz-Team, a leading event and data management technology solution. The investment will support integration of Wiz-Team’s technology and software across the On Location portfolio, with a focus on enhancing guest registration and communication, accreditation, accommodation, and access control.
July 14, 2023 — WWE is returning to the city of brotherly love for WrestleMania 40 and the best way to catch every exhilarating moment is with a WrestleMania Priority Pass package from WWE's Official Fan Hospitality Provider, On Location!
On Wednesday, December 15, the NFL announced that Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas on February 11, 2024. In conjunction with the NFL’s exciting announcement, On Location has launched a priority access program so interested fans can ensure they will be a part of Super Bowl history when the NFL’s biggest game lights up Las Vegas for the very first time.
On Location, the official hospitality partner of the National Football League (“NFL” or “The League”), and Bud Light, the official beer sponsor of the NFL, announced the return of the Bud Light Super Bowl Music Fest. Celebrating its third year, the three-night festival gives football fans and the entire city of Los Angeles an opportunity to connect with the music they love from Thursday, February 10th through Saturday, February 12th at the iconic STAPLES Center in downtown LA. Thursday night kicks off with Halsey and Machine Gun Kelly as headliners for the night. On Friday Night, the Bud Light Super Bowl Music Fest features the dynamic Blake Shelton and Gwen Stefani with Mickey Guyton. Saturday’s Super Bowl Eve concert lineup brings a power lineup to the stage, with Green Day and Miley Cyrus.
September 30, 2021 — The first Super Bowl at SoFi Stadium in Los Angeles will feature a star-studded halftime show, and On Location’s On the Fifty guests will have an incredible view of the performance featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The five artists at the Pepsi Super Bowl LVI Halftime Show have combined for 43 GRAMMYs and have created 22 No. 1 Billboard albums. For Dr. Dre, Snoop Dogg and Kendrick Lamar, the performance will also represent a homecoming for the Los Angeles artists.
NFL
July 27, 2021 — On Location, the event hospitality and experience firm controlled by Endeavor Group Holdings, has acquired ticketing software maker Qcue. Qcue’s dynamic pricing software for sports and entertainment events will be integrated into On Location’s hospitality offerings across sports, entertainment and lifestyle categories.
Deadline
On Location, the official hospitality partner of the National Football League, is rolling out the red carpet to provide once-in-a-lifetime packages that put fans in the starring role for Super Bowl LVI! As the NFL’s official partner, On Location provides not only a ticket to the game, but also customizable and unforgettable experiences that embrace the spirit of being an NFL fan and the unique setting provided by the host city.
June 2, 2021 — The International Olympic Committee (IOC) announced that the IOC, the International Paralympic Committee (IPC), and the Organising Committees of the Olympic Games and Paralympic Games (OCOGs) Paris 2024, Milano Cortina 2026 and LA28 will together introduce a new global hospitality model. Fans and stakeholders will have access to unique ticket-inclusive travel and hospitality experiences through one, official, exclusive hospitality provider.
Olympics
May 20, 2021 — Northwestern and Nebraska will open their 2022 seasons overseas when the Wildcats meet the Nebraska Cornhuskers in the Aer Lingus College Football Classic in Dublin, Ireland, on Aug. 27, 2022. The Big Ten West contest will take place at Aviva Stadium in Week Zero of the college football season and will have the teams competing for the Keough-Naughton trophy.
College Football Ireland