Rob Lowe x On Location
Award-Winning Actor and Producer Rob Lowe Joins On Location as Brand Ambassador, Highlighting its Once-in-a-Lifetime Hospitality Experiences
On Location Brings Fans Closer Than Ever to the World’s Biggest Sporting EventsNew York, NY (July 21, 2025) – On Location, a leading global provider of premium hospitality experiences, today announced acclaimed actor, producer and sports fan, Rob Lowe, as its first-ever brand ambassador. In this exciting new role, Lowe will attend marquee events like the Super Bowl, FIFA World Cup 26TM and more with the official hospitality provider, showcasing the extraordinary access and world-class experiences that On Location offers fans, bringing them closer than ever to the action.
This announcement coincides with the launch of On Location’s new marketing campaign, “Closer Than Ever,” which celebrates the brand’s mission to bring fans closer to the moments that move them – delivering unrivaled access, elevated hospitality and curated experiences across sports, music and culture.
On Location is the official hospitality partner to more than 150 rights partners, including the International Olympic Committee (IOC), National Football League (NFL), FIFA, the NCAA, UFC, WWE, and more, providing premium ticket-inclusive experiences to the world’s major events like the Olympic Winter Games Milano Cortina 2026, the Super Bowl, FIFA World Cup 26TM, WrestleMania, NCAA Championships, and more.
“I’ve always been a huge sports fan, and there’s nothing like attending the biggest games in person,” said Rob Lowe. “On Location doesn’t just get you the best seat in the stadium, they take you behind the scenes, and closer to the action than anyone else. I’m excited to join the team and share these once-in-a-lifetime opportunities with fans everywhere.”
“Rob embodies everything we stand for at On Location: excitement, excellence and an enduring love for sports and entertainment,” said Paul Caine, President of On Location. “We are proud to welcome him to the On Location family and can’t wait to bring fans along as he experiences our world-class hospitality firsthand.”
Through his new role, Lowe will serve as the face of On Location at select events and on the brand’s social handles, highlighting the best-in-class hospitality, from premium seating and all-inclusive food and beverages to exclusive parties, athlete meet-and-greets, and curated travel packages. Whether it’s standing on the field during the Super Bowl or sitting pitch side at the FIFA World Cup 26TM, Rob Lowe and On Location will take fans inside the action like never before, transforming iconic events into unforgettable memories with unparalleled access, comfort and style.
To follow along visit https://www.instagram.com/onlocationexp/
About On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026TM, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Milano Cortina 2026, LA 2028), FIFA, NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and sports entertainment company.
Media Contact:
Rachael Trager, On Location
RTrager@tkogrp.com