On Location x NFL
ON LOCATION AND NFL EXTEND LONG-TERM GLOBAL HOSPITALITY PARTNERSHIP
On Location Will Continue to Serve as the Official Hospitality Provider of the NFL, Delivering Unrivaled Fan Experiences at all Premier NFL Events
November 5, 2024 (New York, NY) – The NFL and On Location, a global leader in premium experiences, hospitality and travel, today announced a multi-year extension of their global hospitality partnership. This extension will solidify On Location’s standing as Official Hospitality Provider of the NFL through 2036.
With the extension, On Location will continue to offer unrivaled access to all premier NFL events, providing fans with unforgettable experiences at the Super Bowl, NFL Draft, Pro Football Hall of Fame, Pro Bowl Games and Scouting Combine. Additionally, On Location’s rights to sell and market International Games has been expanded to include all international markets. Official packages feature premium seating, in-venue and out-of-venue hospitality, player meet and greets, unique behind-the-scenes activities and more.
“Our partnership with the NFL was born out of a desire and commitment to give NFL fans one-of-a-kind, memorable experiences on the sport’s biggest stage, the Super Bowl,” said Paul Caine, President, On Location. “Now we work together across the full breadth of the NFL’s touchpoints, also including the Pro Bowl Games, Draft, Scouting Combine, and growing International Games. Together, we have reimagined what it means to truly be on location, continually expanding our offering to meet evolving fan demand for a more personalized, curated, premium experience that extends beyond just sitting in a seat watching a game.”
“Since being founded at the NFL, the growth of On Location is truly impressive, and it is now widely regarded as the leader in premium experiences for many of the world’s largest sporting events,” said Peter O’Reilly, NFL Executive Vice President of Club Business, Major Events, and International. “Delivering a world-class experience for our fans is so core to what we do at the NFL. With On Location being acquired by TKO, the impact of our partnership will only be enhanced, giving our fans access and experiences they will never forget. We look forward to working with them around our biggest events for years to come.”
The extension follows a record-breaking Super Bowl earlier this year, which surpassed previous hospitality sales highs, and continued global growth and expansion. This included record-high number of hospitality packages sold for the first-ever International game held in Brazil, and an NFL Draft that set an attendance record as 775,000 fans experienced the three-day event in Detroit.
The NFL founded On Location before selling equity to RedBird Capital Partners, Bruin Capital and the Carlyle Group in 2015. In 2020, On Location was acquired by Endeavor, fueling its global growth and continually enhancing the premium fan experience around the biggest sporting events in the world, including the Super Bowl, Olympic and Paralympic Games (Paris 2024, Milano Cortina 2026, and LA 2028), FIFA World CupTM 26, WrestleMania, Daytona 500 and Final Four. Endeavor recently announced that it has reached an agreement with TKO Group Holdings, Inc. for TKO to acquire On Location, in a transaction expected to be completed in the first half of 2025.
To explore On Location’s NFL experiences, click here.
About On Location
On Location is a premium experience provider, offering world class sports hospitality, ticketing, curated guest experiences, live event production, and travel management. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, FIFA (FIFA World CupTM 26), NCAA, UFC and PGA of America. The company also owns and operates several unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories