Rose Bowl Game
Ticket Packages
Official 2027 Rose Bowl Experiences
Kick off the new year with the ultimate Rose Bowl Game experience! Enjoy the best of college football with official tickets, hospitality, and hotel packages from On Location, the Official Hospitality & Corporate Travel Partner of the Rose Bowl Game.
Official Tickets
Premium Hospitality
Deluxe Accommodations
Interested in a customized experience?
Share your info and our team will help craft your unique itinerary.
Your Rose Bowl Experience Starts Here
Experience an unforgettable New Year’s Day in Pasadena.
A Premium Gameday
Be there for "The Granddaddy of Them All" with official game tickets and access to exclusive fan experiences. It’s everything you need to make game day unforgettable.
Official Tickets - Book with confidence through the Official Hospitality & Corporate Travel Partner of the Rose Bowl Game.
Premium Hospitality - Enjoy a fully tented hospitality lounge with premium food and bar service, comfortable furnishings, TVs, and private restrooms.
Exclusive Experiences – Take your gameday to the next level with the opportunity to meet a college football legend and enjoy an elevated pregame atmosphere.
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The Complete Pasadena Tradition
Ring in the New Year with ease with official tickets, hotel accommodations and on-site support bundled together. We handle the details so you can focus on the experience.
Deluxe Accommodations – Extend the experience with premium Pasadena hotel options and private motorcoach transportation.
Unmatched Access – Immerse yourself in the traditions of the Rose Bowl with curated excursions and opportunities to experience the excitement of Pasadena beyond the stadium.
Dedicated Support Staff – On Location’s streamlined planning and unparalleled guest services will make your Rose Bowl weekend simply unforgettable.
Bring Leadership Together
Create an elevated environment for executives, board members, and strategic decision-makers. With personalized planning and premium hospitality, your leadership team can focus on building relationships while we manage every detail.
Your Goals:
- Executive leadership retreats
- Board member hospitality
- Leadership team gatherings
- Strategic planning weekends
Recommended Experiences:
Elite Experiences – White-glove service, concierge support, and exclusive events.
Luxury Suites – Private hospitality for executive groups.
Luxury Accommodations – Extend the experience with premium hotel options.
Invest in Your Most Valuable Partnerships
Whether you're thanking key partners, building new alliances, or celebrating shared success, Super Bowl hospitality provides an unforgettable setting to deepen professional relationships beyond the boardroom.
Your Goals:
- Channel partner appreciation
- Vendor and supplier relationships
- Strategic alliance meetings
- Customer advisory programs
Recommended Experiences:
Luxury Suites – An exclusive space for meaningful conversations and shared experiences.
Elite Experiences – Impress your most valued partners with elevated hospitality.
Premium Hospitality Packages – Flexible options for hosting smaller partner groups.
Mark Your Biggest Moments
Celebrate the achievements that define your organization. Whether commemorating a major anniversary, a successful year, or another significant milestone, Super Bowl hospitality creates an unforgettable backdrop for your next chapter.
Your Goals:
- Company anniversaries
- Major business achievements
- Year-end celebrations
- Organizational milestones
Recommended Experiences:
Elite Experiences – Create an extraordinary celebration with premium hospitality and exclusive access.
Luxury Suites – Bring teams, customers, or partners together in a private setting.
Premium Hospitality Packages – Celebrate with flexible hospitality options for groups of varying sizes.
A Tradition Like No Other
Known as “The Granddaddy of Them All,” the Rose Bowl Game has been creating college football history for more than a century. What began as part of Pasadena’s Tournament of Roses has grown into one of the most iconic sporting traditions in America.
Experience the tradition, pageantry and excitement of the Rose Bowl in person!
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FAQs
With a Rose Bowl package, you will not have to worry about a thing. Packages can include official game tickets, transportation, and access to pregame hospitality hosted by On Location. As the official partner of the Rose Bowl Game, our Rose Bowl tickets are 100 percent guaranteed, so you can buy with confidence knowing your seats are secure!
Official All-Inclusive Hospitality is located directly outside the Rose Bowl Stadium in Lot H within the Official Rose Bowl Hospitality Village. Guests will enjoy unlimited beer, wine & soda with a colossal Bloody Mary bar and food—all within a reserved area!
The Rose Bowl Game experience is about more than just the game and On Location can get you in all the week’s amazing events with our Official Rose Bowl Packages. Official Tour Travel packages can include hotel accommodations, museum tours, transportation and souvenirs. With a Rose Bowl Game package, you will not have to worry about a thing. Packages can include hotel accommodations, game ticket, transportation, and access to pregame hospitality hosted by On Location.
Official All-Inclusive Hospitality is located directly outside the Rose Bowl Stadium in Lot H within the Official Rose Bowl Hospitality Village. Guests will enjoy unlimited beer, wine & soda with a colossal Bloody Mary bar and food—all within a reserved area!On Location is the Official Hospitality & Corporate Travel Partner of the Rose Bowl Game, so you know we have authentic and 100% guaranteed Rose Bowl tickets. Get your tickets to “The Granddaddy of them all” from On Location and enjoy your Rose Bowl seats in sunny Pasadena, California to watch two of the best teams in college football square off. Let On Location provide you with the ultimate Rose Bowl Game experience today.
Please contact our team HERE and a representative will gladly assist you.
Payment plans are not available for ticket or travel packages. All purchases must be paid in full at the time of booking.
Payment plans are not available for ticket or travel packages. All purchases must be paid in full at the time of booking our VIP Hospitality Ticket + Tailgate package, you will be able to select your exact Section and Row during booking. If booking a travel package, category seating is available. Please note: category seating means you will be placed in one of the listed seating categories, but you will not be able to select an exact Section or Row.
Game tickets will be delivered digitally via Ticketmaster the week of the event.
Children ages 3 and older require a game ticket. Children 2 and under do not require a ticket but must sit on a guardian’s lap during the game.
Yes. The Grandaddy Tailgate will be held inside the Rose Bowl Stadium’s security perimeter. Guests will need a valid game ticket to enter the security perimeter. Hospitality credentials will be a separate digital or physical pass. More information will be provided via email closer to the event.
Accessible seating options vary by venue and event. If you require accessible seating, please proceed with a standard booking first. Once you receive your confirmation email,contact our team HERE to discuss available accessible seating options. Please note that ADA seating is limited, so we recommend contacting us as soon as possible.
No. Packages are sold as all-inclusive and cannot be modified or exchanged for inclusions from other packages for this event.
Ticket upgrades may be accommodated based on available inventory and proximity to the event date. Just reach out to our Guest Services team HERE to discuss available options.
To request additional tickets, please contact our team HERE. We’ll do our best to accommodate your request, but additional tickets are subject to availability and not guaranteed.
You will be able to transfer the event tickets through Ticketmaster once you receive them, using the email address associated with your booking. Please note - the hospitality portion of your package will not transfer through Ticketmaster.
If you will not be attending the event and would like the recipients to have access to the full package, please contact us HERE with the names of those attending. This will ensure they can access all elements of the package.
No. Gameday transportation is only included with our Travel Packages for this event.
More information on your Rose Bowl souvenir will be provided in our event guide, which will be sent approximately 1 week prior to the event.
You may request an early check-in, but it will be dependent on hotel availability and is not guaranteed. If you arrive before your room is ready, the hotel will be able to hold your bags until you can check in.
If you are interested in additional nights outside of what we offer with your travel package, please contact us HERE to discuss pricing and availability.
No. Airport transportation is not included in our packages.
A detailed digital event guide will be sent via email approximately 1 week before the event. This will include your full itinerary and all essential information.
Allianz Travel is our recommended third-party travel insurance provider. You can add travel insurance while purchasing online or over the phone. We strongly recommend adding coverage to protect against unexpected travel disruptions or changes to your plans.
All packages are non-refundable. Please refer to our Purchase Policy for full terms and conditions.
The Rose Bowl Game was first played on January 1, 1902, and was the first ever postseason college football game. Those is attendance that day saw Michigan defeat Stanford 49-0. The second football contest at the Rose Bowl was not played until 1916, the time in between football was replaced with Roman-style chariot races. In 1946 the agreement was made to make the Rose Bowl a contest between the Big Ten and Pac-12 conferences and is the longest standing agreement of its kind in college football. The Rose Bowl itself was constructed in 1922 to host the Tournament of Roses, prior to that, the game was played in Tournament Park. The USC Trojans have more Rose Bowl Game victories than any other with 24 wins in 33 appearances. Although Miami, Duke, Pitt, and Georgia Tech have played in the Rose Bowl, the ACC has only played in the Rose Bowl once in its history -- ACC Championship Game winner Florida State in 2015. The other four were members of other conferences at the time. In both 2002 and 2006 the Rose Bowl served as the BCS National Championship game, and it is currently part of the College Football Playoff rotation every three years. Being the original college football bowl game and being steeped in such tradition and excellence, the Rose Bowl Game is commonly referred to as “The Granddaddy of them all”. And in case you were wondering, the 'Run for the Roses' refers to the famed Kentucky Derby and has nothing to do with a historic touchdown sprint in the bowl game. Good try though.
The Rose Bowl Stadium, designed by Myron Hunt, was completed in 1922. Originally constructed for the Rose Bowl Game, the venue has grown into a California landmark and has hosted many different events. The stadium was used to hold cycling races during the Los Angeles Olympic Games in 1984. Outside of college football, the Rose Bowl has hosted five Super Bowls, the second most of any Super Bowl venue. Other major events held at the Rose Bowl include: the 1994 World Cup Finals, the 1999 Women’s World Cup Finals, the 1984 Olympic Gold Medal Match, and many CONCACAF matches over the years. The Rose Bowl Stadium has also hosted the college football national championship game and multiple College Football Playoff semifinal games.
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