Official Tournament of Roses Package

Ultimate Tournament of Roses Experience

Official Rose Bowl Game Ticket

• Category: Corner
• Section: 1L | 8H | 9L | 14H | 15L | 22H | 23L | 28H
• Granddaddy Hospitality
• Seating chart & upgrades available under "STEP 03"

Hotel Accommodations

• Four (4) Nights - The Langham Huntington, Pasadena
• Check-in: 3:00 PM - Tuesday, 12/29/2026
• Check-out: 12:00 PM - Saturday, 01/02/2027
• Room type can be selected under "STEP 02"

Official Rose Parade Ticket

• The Rose Parade begins at 8:00 AM PT on January 1, 2027, in Pasadena, CA. For millions of people around the world, the Rose Parade is an iconic New Year’s Day tradition. Enjoy your reserved, assigned seats near the finish on Colorado Blvd around TV corner.

Official All-Inclusive Pregame Hospitality

• Join On Location for an exclusive Rose Bowl pregame hospitality party within the Rose Bowl Stadium security perimeter.
• Click on the ROSE BOWL HOSPITALITY tab for more information.

Rose Bowl Guided Stadium Tour

• Enjoy a guided stadium tour of one of the most historic venues in America!
• Tour highlights include the Court of Champions, Press Box viewing and field access.

Pre-Game Field Pass

• Receive pregame sideline access to watch some of the best collegiate athletes warm up before the "Granddaddy of Them All!"
• Guests will be escorted onto the field by a On Location Representative and are granted access until 30 minutes prior to kickoff.

Deluxe Motorcoach Transportation

• Sit back and relax as we take the guess work out of transportation to and from each included destination!
• As part of the Official Tour, you'll park as close as possible to all the action and receive a police escort to the parade.

Official Rose Bowl Souvenirs

• Start or build your Rose Bowl collection with Official Tournament of Roses Souvenirs.

Official Rose Bowl Program

• Walk away with an Official Rose Bowl 2027 Event Program!
• Packed with team insights, player spotlights, and historical moments, the official program brings the excitement of the Rose Bowl to life long after the final whistle.

On Location Concierge Guest Services

• From the moment you purchase your experience, to after you return home with amazing memories, On Location’s dedicated concierge team is here to ensure you have an exceptional Rose Bowl experience.
• Our experienced on-site concierge staff will be available to assist you throughout your time in Pasadena.

Special Guest Hospitality

• Enjoy access to the Official Tournament of Roses Special Guest Hospitality room at The Langham that includes breakfast, lunch and dinner, plus alcohol. This room will be open from December 30th to January 2nd.

Special Guest Reception

• The Tournament of Roses is proud to host a reception welcoming all VIP guests to the CFP Quarterfinal at the Rose Bowl Game at the Langham Huntington Hotel. Light appetizers and beverages will be provided.

Special Guests' NYE Festivities

• Please join VIP guests of the Tournament of Roses to ring in the New Year with great food and entertainment at the Langham Huntington Hotel. Guests will countdown to New Year’s on the East Coast at 8:59pm, so that everyone can get a good night’s rest for the New Year’s festivities the following day.

Official Tournament of Roses Hospitality

• Your All-Inclusive Pregame Hospitality access will be located inside the Rose Bowl Stadium security perimeter!
• Your hospitality access will include unlimited beer, wine and soda along with a delicious tailgate lunch in a reserved tent within the Hospitality area. Enjoy live entertainment, interactive games and much more!
• Please reach out to our guest services team if you have any additional questions regarding your hospitality inclusion.