Official Tournament of Roses Package

Official Tournament of Roses Package

Official Rose Bowl Game Ticket

• Category: Corner
• Section: 1L | 8H | 9L | 14H | 15L | 22H | 23L | 28H
• Granddaddy Hospitality
• Seating chart & upgrades available under "STEP 03"

Hotel Accommodations

• Three (3) Nights at Pasadena Hotel & Pool
• Check-in: 3:00 PM - Monday, 12/30/2026
• Check-out: 12:00 PM - Friday, 01/02/2027
• Breakfast is included the morning of January 1st
• Room type can be selected under "STEP 02"

Official Rose Parade Ticket

• The Rose Parade begins at 8:00 AM PT on January 1, 2027, in Pasadena, CA. For millions of people around the world, the Rose Parade is an iconic New Year’s Day tradition. Enjoy your reserved, assigned seats right outside your hotel.

Official All-Inclusive Pregame Hospitality

• Join On Location for an exclusive Rose Bowl pregame hospitality party within the Rose Bowl Stadium security perimeter.
• Click on the ROSE BOWL HOSPITALITY tab for more information.

Rose Bowl Guided Stadium Tour

• Enjoy a guided stadium tour of one of the most historic venues in America!
• Tour highlights include the Court of Champions, Press Box viewing and field access.

On Location New Year's Eve Celebration

• Enjoy an exclusive, intimate experience with On Location on New Year's Eve featuring entertainment, food, drinks, and more to commemorate your night. This event will celebrate East Coast New Years to accommodate your early morning at the Rose Parade.

Deluxe Motorcoach Transportation

• Sit back and relax as we take the guess work out of transportation to and from each included destination!
• As part of the Official Tour, you'll park as close as possible to all the action and receive a police escort to the parade.

Official Rose Bowl Souvenirs

• Start or build your Rose Bowl collection with Official Tournament of Roses Souvenirs.

Official Rose Bowl Program

• Walk away with an Official Rose Bowl 2027 Event Program!
• Packed with team insights, player spotlights, and historical moments, the official program brings the excitement of the Rose Bowl to life long after the final whistle.

On Location Concierge Guest Services

• From the moment you purchase your experience, to after you return home with amazing memories, On Location’s dedicated concierge team is here to ensure you have an exceptional Rose Bowl experience.
• Our experienced on-site concierge staff will be available to assist you throughout your time in Pasadena.

Official Tournament of Roses Hospitality

• Your All-Inclusive Pregame Hospitality access will be located inside the Rose Bowl Stadium security perimeter!
• Your hospitality access will include unlimited beer, wine and soda along with a delicious tailgate lunch in a reserved tent within the Hospitality area. Enjoy live entertainment, interactive games and much more!
• Please reach out to our guest services team if you have any additional questions regarding your hospitality inclusion.

Pasadena Hotel & Pool

• Experience California cool at our historic hotel built in 1926 by local businesswoman Constance G.L. Perry. Proudly positioned on the Rose Parade route at Colorado Boulevard, the pet-friendly hotel offers a newly renovated lobby that harkens back to the Roaring Twenties with an elegant bar.
• Located just steps from plenty of shopping and dining along trendy South Lake Avenue, and a short drive from local favorites including Rose Bowl Stadium, Pasadena Playhouse and The Huntington Library, Art Museum and Botanical Gardens.
• Check-in: 3:00 PM
• Check-out: 11:00 AM
• Self parking available for a fee of $45 per night.