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Kick off 2026 with the ultimate Rose Bowl Game Experience! Official 2026 Tournament of Roses ticket, hospitality, and hotel packages are now available from On Location, the Official Hospitality & Corporate Travel Partner of the Rose Bowl Game. Enjoy the best of college football and be On Location for all the action!

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Official Rose Bowl Ticket Packages

TOUCHDOWN VILLAGE
Official Ticket + Hospitality

  • Official 2026 Rose Bowl Game Ticket
  • Pregame Hospitality Area Access
  • Located Inside Secured-Perimeter
  • Food & Beverage for Purchase
  • Live Entertainment & Games

Starting at $400.00 per person

BUY TICKET + HOSPITALITY

ARROYO CLUB
Official Ticket + Enhanced Hospitality

  • Official 2026 Rose Bowl Game Ticket
  • Open Air Space with Some Coverage
  • Food & Beverage Concession Tickets
  • “Beer Garden” Style Décor
  • Dedicated Entry Lane
  • Access to Touchdown Village

Starting at $590.00 per person

BUY TICKET + HOSPITALITY

ROSE CLUB
Official Ticket + All-Inclusive Hospitality

  • Official 2026 Rose Bowl Game Ticket
  • Fully Tented Private Space with Heating
  • All-Inclusive Hospitality
  • Elevated Tailgate Fare & Open Bar (Beer, Wine & Bloody Marys)
  • TVs with Parade Highlights & Bowl Game Coverage
  • College Football Legend Meet & Greet
MORE DETAILS
  • Access to Touchdown Village
  • Dedicated Entry Lane
  • Private Restrooms

Starting at $950.00 per person

BUY TICKET + HOSPITALITY
This package includes Field Pass"

ROSE CLUB + FIELD PASS
Official Ticket + All-Inclusive Hospitality

  • Official 2026 Rose Bowl Game Ticket
  • Pre & Post Game Field Access
  • Fully Tented Private Space with Heating
  • All-Inclusive Hospitality
  • Elevated Tailgate Fare & Open Bar (Beer, Wine & Bloody Marys)
  • TVs with Parade Highlights & Bowl Game Coverage
  • Appearances by College Football Legends
MORE DETAILS
  • Access to Touchdown Village
  • Dedicated Entry Lane
  • Private Restrooms

Starting at $1,400.00 per person

BUY TICKET + HOSPITALITY

CORPORATE HOSPITALITY
Official Ticket + Private Space Hospitality

  • Official 2026 Rose Bowl Game Ticket
  • Beer Garden Style Open-Air Private Space
  • Available for 20 or 40 guests
  • All-inclusive Food and Premium Drinks
  • Custom Signage and Graphics

   

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  • Secure Your Official Rose Bowl Tickets
  • 100% Verified & Guaranteed Access
  • Exclusive Hospitality Experiences
  • Convenient All-Inclusive Hotel Options
  • Stress-Free Gameday Planning

   

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Official Rose Bowl Hotel Packages

This package includes 3-Nights"

TOUCHDOWN
Game Day Experience

  • The Courtyard Pasadena
  • 3 Nights (Dec 30 - Jan 2)
  • Official Rose Bowl Game Ticket
  • All-Inclusive Pregame Hospitality
  • Deluxe Gameday Transportation
MORE DETAILS
  • Official Rose Bowl Souvenir
  • On Location Concierge Guest Services

Starting at $2,525.00 per person

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This package includes 3-Nights"

PLAYOFF
Official Tournament of Roses Package

  • The Westin Pasadena
  • 3 Nights (Dec 30 - Jan 2)
  • Official Rose Bowl Game & Parade Ticket
  • All-Inclusive Pregame Hospitality
  • Police Escort to the Parade and Game
  • On Location New Year's Eve Celebration
MORE DETAILS
  • Deluxe Motorcoach Transportation
  • On Location Concierge Guest Services
  • Official Rose Bowl Souvenir

Starting at $3,145.00 per person

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This package includes 3-Nights"
STEPS FROM THE ROSE PARADE ROUTE

TRADITION
Official Tournament of Roses Package

  • The Pasadena Hotel & Pool
  • 3 Nights (Dec 30 - Jan 2)
  • Official Rose Bowl Game & Parade Ticket
  • All-Inclusive Pregame Hospitality
  • Behind the Scenes Rose Bowl Stadium Tour
  • Police Escort to the Game
  • On Location New Year's Eve Celebration
MORE DETAILS
  • Deluxe Motorcoach Transportation
  • On Location Concierge Guest Services
  • Official Rose Bowl Souvenir

Starting at $3,465.00 per person

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This package includes 4-Nights"
LIMITED AVAILABILITY

CHAMPION
Ultimate Tournament of Roses Experience

  • The Langham Pasadena
  • 4 Nights (Dec 29 - Jan 2)
  • Official Rose Bowl Game & Parade Ticket
  • Rose Bowl Special Guests' Reception
  • All-Inclusive Pregame Hospitality
  • Exclusive Pre-Game Field Pass
  • Special Guest VIP New Year's Eve Celebration
MORE DETAILS
  • Rose Bowl Guided Stadium Tour
  • Official Rose Bowl Souvenir
  • On Location Concierge Guest Services
  • Deluxe Motorcoach Transportation

Starting at $6,735.00 per person

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SIGN UP FOR EMAIL UPDATES
Get Notified About 2026 Rose Bowl Packages

  • Secure Your Official Rose Bowl Tickets
  • 100% Verified & Guaranteed Access
  • Exclusive Hospitality Experiences
  • Convenient All-Inclusive Hotel Options
  • Stress-Free Gameday Planning

   

RECEIVE EMAIL UPDATES
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Official Hospitality

For an epic start to your Rose Bowl Game experience, join On Location for the biggest and best college football tailgate of the year. Enjoy access to this quintessential college hospitality experience, complete with live music, interactive entertainment, local food and beverage offerings as part of your On Location ticket package.
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Gameday Experiences

As the Official Partner of the Rose Bowl Game, On Location offers 100% guaranteed tickets so you can shop with confidence and be a part of all the action with premium seating in the historic Rose Bowl Stadium. Whether you are looking for tickets and hospitality, or a travel package including hotel accommodations and transportation, On Location takes care of all the details so you can enjoy every memorable moment in the battle for the Leishman Trophy.
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Rose Parade

The excitement of the Rose Bowl Game extends beyond the game and includes the legendary Tournament of Roses Parade. On Location’s official travel packages provide access to all the festivities so you can experience the pageantry of the flower-covered floats, marching bands, and equestrian units, enjoy behind-the-scenes tours, and celebrate the moment at an exclusive reception at the Tournament of Roses Headquarters.
SHOP PACKAGES

Deluxe Accommodations

On Location makes it easy to enjoy the complete Rose Bowl experience with our curated offering of premium hotels in Pasadena. Whether you want to take in the sweeping mountain vistas and impressive local architecture or join us for an exclusive excursion to explore LA, On Location’s streamlined planning and unparalleled guest services will make your Rose Bowl weekend simply unforgettable.
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Known as “The Granddaddy of Them All,” the Rose Bowl Game enjoys a rich history as the oldest college bowl game in America. Played in the historic Rose Bowl Stadium, this iconic game pits the best of the best in the Big Ten and Pac-12 and is part of the College Football Playoff rotation. As the Official Partner, On Location is proud to be part of the Rose Bowl Game tradition and invites you to join us as we make memories that will last a lifetime at the 110th Rose Bowl Game next year.

Related Events


2026 Rose Bowl Tickets

Get your travel packages for the 2026 Rose Bowl Game in Pasadena, California from On Location, the Official Hospitality & Corporate Travel Partner of the Rose Bowl Game! With a Rose Bowl package, you will not have to worry about a thing. Packages can include hotel accommodations, game ticket, transportation and access to pregame hospitality hosted by On Location. As the official partner of the Rose Bowl Game, our Rose Bowl tickets are 100 percent guaranteed, so you can buy with confidence knowing your seats are secure!

Official Rose Bowl Game All-Inclusive Hospitality

Official All-Inclusive Hospitality is located directly outside the Rose Bowl Stadium in Lot H within the Official Rose Bowl Hospitality Village. Guests will enjoy unlimited beer, wine & soda with a colossal Bloody Mary bar and food ... all within a reserved area!

Rose Bowl Travel Packages

The Rose Bowl Game experience is about more than just the game and On Location can get you in all the week’s amazing events with our Official Rose Bowl Packages. Official Tour Travel packages can include hotel accommodations, museum tours, transportation and souvenirs. With a Rose Bowl Game package, you will not have to worry about a thing. Packages can include hotel accommodations, game ticket, transportation, and access to pregame hospitality hosted by On Location.

Rose Bowl Game History

The Rose Bowl Game was first played on January 1, 1902, and was the first ever postseason college football game. Those is attendance that day saw Michigan defeat Stanford 49-0. The second football contest at the Rose Bowl was not played until 1916, the time in between football was replaced with Roman-style chariot races. In 1946 the agreement was made to make the Rose Bowl a contest between the Big Ten and Pac-12 conferences and is the longest standing agreement of its kind in college football. The Rose Bowl itself was constructed in 1922 to host the Tournament of Roses, prior to that, the game was played in Tournament Park. The USC Trojans have more Rose Bowl Game victories than any other with 24 wins in 33 appearances. Although Miami, Duke, Pitt, and Georgia Tech have played in the Rose Bowl, the ACC has only played in the Rose Bowl once in its history -- ACC Championship Game winner Florida State in 2015. The other four were members of other conferences at the time. In both 2002 and 2006 the Rose Bowl served as the BCS National Championship game, and it is currently part of the College Football Playoff rotation every three years. Being the original college football bowl game and being steeped in such tradition and excellence, the Rose Bowl Game is commonly referred to as “The Granddaddy of them all”. And in case you were wondering, the 'Run for the Roses' refers to the famed Kentucky Derby and has nothing to do with a historic touchdown sprint in the bowl game. Good try though.

How to Buy Rose Bowl Tickets

On Location is the Official Hospitality & Corporate Travel Partner of the Rose Bowl Game, so you know we have authentic and 100% guaranteed Rose Bowl tickets. Get your tickets to “The Granddaddy of them all” from On Location. Unlike the lottery for Masters tickets, you can buy your Rose Bowl seats in sunny Pasadena, California to watch two of the best teams in college football square off. Let On Location provide you with the ultimate Rose Bowl Game experience today.

History of the Rose Bowl Stadium

The Rose Bowl Stadium, designed by Myron Hunt, was completed in 1922. Originally constructed for the Rose Bowl Game, the venue has grown into a California landmark and has hosted many different events. The stadium was used to hold cycling races during the Los Angeles Olympic Games in 1984. Outside of college football, the Rose Bowl has hosted five Super Bowls, the second most of any Super Bowl venue. Other major events held at the Rose Bowl include: the 1994 World Cup Finals, the 1999 Women’s World Cup Finals, the 1984 Olympic Gold Medal Match, and many CONCACAF matches over the years. The Rose Bowl Stadium has also hosted the college football national championship game and multiple College Football Playoff semifinal games.

Starting at

$739

per person

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