First Ever Bud Light Super Bowl Music Fest Delivers All-Star Acts for Unforgettable Super Bowl LIII Weekend
Bud Light, EA Sports and On Location Experiences Elevate Super Bowl Weekend with Huge Three-Night Music Festival
Atlanta’s State Farm Arena Hosts Superstar Performances by Bruno Mars, Cardi B, Aerosmith, Post Malone, Ludacris, Ciara, Migos and More
ATLANTA, GA. — February 4, 2018 – On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”) and Bud Light, the official beer sponsor of the NFL, kicked off the biggest weekend of the NFL season with the inaugural Bud Light Super Bowl Music Fest. The three-night concert series was held at Atlanta’s fully transformed, premium, sports and live entertainment venue, State Farm Arena, and featured some of the biggest names in music including Bruno Mars, Cardi B, Post Malone, Aerosmith, Ludacris, Migos and many more.
The Bud Light Super Bowl Music Fest was executive-produced by On Location Experiences and SYNERGY Productions, LLC, in partnership with State Farm Arena and the Atlanta Hawks, with additional production support from Live Nation Urban. Throughout the course of three nights, over 41,000 music and NFL fans filled State Farm Arena to watch their favorite artists perform. Additional presenting partners for the Bud Light Super Bowl Music Fest are EA Sports, Ticketmaster and StubHub.
All photos and video assets from the weekend are available, here: Bud Light Super Bowl Music Fest Photos and Video
Highlights of each night are as follows:
Electronic Arts Inc.’s “EA SPORTS BOWL” brought the “city’s hip-hop royalty together for a reverse-chronological survey of Atlanta music” (New York Times) with hip-hop legend Ludacris headlining opening-night with Ciara and Jermaine Dupri. Ludacris also shared the stage with Jeezy and T.I., marking the first time the three Atlanta legends had shared the stage together. The Quality Control showcase featured rap supergroup Migos, with special guests Gucci Mane, Lil Yachty and Lil Baby. Additional performances included Metro Boomin and a DJ set by Lil Jon.
Read more at The New York Times: Atlanta Is Throwing Its Own Extended Super Bowl Halftime Show
3.25 million additional viewers live streamed the EA SPORTS BOWL on Twitter.
The Super Friday show combined classic and current with sets from Rock and Roll Hall of Famers Aerosmith and record-setting, multi-platinum artist Post Malone. Steven Tyler passed the mic to Dave Grohl during “Living On the Edge” for a “sweet generational cross-over” (AJC) and Swae Lee (Rae Sremmurd) joined Post Malone to perform Billboard #1 single “Sunflower” (Spiderman: Into the Spider-Verse).
Nearly 1.5 million additional viewers live streamed Super Friday on Twitter. The show also trended top five US on Twitter.
On Saturday, Bud Light Super Bowl Eve saw electrifying performances by Bruno Mars, Cardi B and Lil Jon. Lil Jon opened the show with a surprise appearance followed by Cardi B who just hit #1 with her current single “Money.” Cardi offered a nod to Super Bowl half-time headliners Maroon 5 “make some noise if you’re excited to see Maroon 5 tomorrow” then performed a rendition of the Maroon 5-Cardi B song “Girls Like You.” Headliner Bruno Mars electrified the crowds with a fourteen song set featuring his biggest hits. “With full showmanship on display, Mars employed his trademark moves like sliding across the stage with elaborate footwork,” wrote the Atlanta Journal Constitution. This shows marks the first time Bruno Mars and Cardi B performed on the same ticket after Cardi B canceled plans to tour with Mars last year.
ABOUT ON LOCATION EXPERIENCES: On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location through CID Entertainment & Future Beat also partner with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden, and J. Cole.
On Location’s operations include: Anthony Travel, CID Entertainment, Future Beat, Kreate Inc, PrimeSport and Steve Furgal’s International Tennis Tours. On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit onlocationexp.com.
ABOUT BUD LIGHT: Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit BudLight.com.
ABOUT STATE FARM ARENA: Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opened its doors in October 2018 following the 2nd largest renovation in NBA history. Inspired by the fans, State Farm Arena is a next-generation venue focused on experience, service and entertainment. With the NBA’s third-largest center-hung scoreboard and an immersive video experience, fan-friendly food pricing and premium restaurant options, Topgolf Swing Suites and celebrity-inspired spaces accessible to every fan, the downtown Atlanta arena stakes its claim as the city’s best sports and live entertainment venue. Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. For more information on State Farm Arena, log on to statefarmarena.com today or follow us on Twitter @StateFarmArena.
For more information on the Bud Light Super Bowl Music Fest, please contact:
Rebecca Shapiro | Shore Fire Media | firstname.lastname@example.org | 718.522.7171
Kerri Brusca | Shore Fire Media | email@example.com | 718.522.7171
Jaclyn D. Carter | Shore Fire Media | firstname.lastname@example.org | 615.280.5330
Miles Ritenour | Bud Light | Media@anheuser-busch.com
Kelly Ricci | 3PM | Kelly.Ricci@pmkbnc.com | 212.373.6111