On Location Experiences and Bud Light Launch First-Ever Bud Light Super Bowl Music Fest, a Three-Night Music Festival Leading up to Super Bowl LIII in Atlanta
Expands the weekend for fans and redefines the role of music at one of the biggest sporting events in the world
NEW YORK – November 5, 2018 – On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”) and Bud Light, the official beer sponsor of the NFL, today announced the launch of the first-ever Bud Light Super Bowl Music Fest.
The three-night festival will take place Thursday, January 31st through Saturday, February 2nd at Atlanta’s fully transformed, premium, sports and live entertainment venue State Farm Arena. Full talent line up to be announced this week. EA SPORTS BOWL will kick off the Bud Light Super Bowl Music Fest Weekend on Thursday. Additional presenting partners are StubHub and Ticketmaster.
“At On Location, we are always looking for new ways to elevate the Super Bowl experience, which is why we are very excited to present the first-ever Super Bowl Music Fest. This unique three-night music experience will provide tremendous engagement and activation opportunities for sponsors, appeal to corporate clients looking to entertain and give the fans in Atlanta an outstanding weekend of music talent,” says John Collins, CEO of On Location Experiences. “A special thanks to our partners Steve Koonin and the Atlanta Hawks and State Farm Arena, as well as Michel Doukeris and his team at Anheuser-Busch for sharing this creative vision and look forward to working together to deliver an impressive Super Bowl 53 weekend.”
“The number of live, world-class events that fans can experience during Super Bowl week expands each year. The Super Bowl Music Fest will bring phenomenal talent and energy to the heart of the Super Bowl LIII campus in downtown Atlanta”, says Peter O’Reilly, Senior Vice President, Events & Club Business Development, National Football League. “We are thrilled to partner with On Location Experiences as they continue to bring to life innovative new ways for fans to experience Super Bowl week.”
In addition to top-level talent spanning a multitude of genres, the festival will feature celebrity and athlete appearances.
“Bud Light brings people together and there are no two better occasions that do that than sports and music. The Bud Light Super Bowl Music Fest is going to be a destination for everyone in Atlanta whether your team is playing in the game or not, and make Super Bowl weekend bigger than ever before,” said Michel Doukeris, Zone President North America and CEO of Anheuser-Busch.
Steve Koonin, Chief Executive Officer of the Atlanta Hawks and State Farm Arena, added, “We are extremely excited to be partnering with On Location Experiences on the first-ever Super Bowl Music Fest and thrilled to welcome 45,000 fans from all over the world as part of this amazing weekend to the all new, re-imaged, state-of-the-art State Farm Arena.”
In addition to the Bud Light Super Bowl Music Fest official lineup, an array of premium seating offerings, including suites and club packages, will be available also featuring options for premium hospitality. For updates, visit https://www.superbowlmusicfest.com.
ABOUT ON LOCATION EXPERIENCES
On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.
On Location through CID Entertainment & Future Beat also partner with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden, and J. Cole.
On Location’s operations include: Anthony Travel, CID Entertainment, Future Beat, KreateInc, PrimeSport and Steve Furgal’s International Tennis Tours. On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit www.onlocationexp.com.
ABOUT STATE FARM ARENA
Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opened its doors in October 2018 following the 2nd largest renovation in NBA history. Inspired by the fans, State Farm Arena is a next-generation venue focused on experience, service and entertainment. With the NBA’s third-largest center-hung scoreboard and an immersive video experience, fan-friendly food pricing and premium restaurant options, Topgolf Swing Suites and celebrity-inspired spaces accessible to every fan, the downtown Atlanta arena stakes its claim as the city’s best sports and live entertainment venue. Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. For more information on State Farm Arena, log on to www.statefarmarena.com today or follow us on Twitter @StateFarmArena.
ABOUT BUD LIGHT
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
Dan Gagnier/Jeff Mathews/Lindsay Barber