On Location Experiences Acquires Anthony Travel
Country’s Largest Sports Travel Management Firm Gives On Location Important New Expertise & Positions New Company For Future Growth, Including International
NEW YORK–(BUSINESS WIRE)–On Location Experiences, a premium experiential hospitality business owned by Bruin Sports Capital, RedBird Capital Partners, 32 Equity (the entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi, today announced the acquisition of Anthony Travel. Anthony Travel is the largest university and sports travel management company in the country. As part of this deal, John Anthony will become an equity holder in On Location Experiences and will join its board of directors. He will also remain CEO of the continuing Anthony Travel business within the On Location Experiences platform. Financial terms of the investment were not disclosed.
Based in Dallas, Anthony Travel was founded in 1989 and currently partners with 67 universities, – along with many amateur and youth sports organizations – to provide creative and comprehensive travel management services. Anthony Travel delivers exceptional service at 300-plus domestic and international events annually and is the largest contractor of group hotel rooms, airline seats and bus charters in sports. Key industry partners include Disney Sports and ESPN Events.
One of the highlights of Anthony Travel’s international work was managing the travel needs of more than10,000 fans in Dublin for college football’s 2012 Emerald Isle Classic between Notre Dame and Navy. The Boston College-Georgia Tech game on Sept. 3, 2016 in Dublin will be Anthony’s fourth college football game in Ireland.
“Anthony Travel is the perfect fit as we continue to expand the services and offerings within the On Location Experiences platform,” said John Collins, CEO of On Location Experiences. “As the number one authority in sports travel, John Anthony and his team immediately provide us with important new expertise that will transform our company and position us well for future growth. Adding the travel component enables us to go deeper with our existing core business, offer fans a more complete and customized experience and creates unlimited new opportunities with major international events.”
“Joining On Location Experiences will drive transformational growth for our company and new opportunities for our people and current clients,” said John Anthony. “Over 26 years we’ve grown by aligning with exceptional people and iconic brands. Our people, values and core purpose align extremely well with the On Location team and vision.”
Added Anthony, “We’re going to be exposed to the best practices in the guest experience world while taking on exciting new projects. We’ll have more resources and technology behind us and with increased volume, there will be tangible benefits for our client organizations and travelers.”
“John Collins, Jon Bon Jovi, Gerry Cardinale and George Pyne are people and partners we believe in and who share our core purpose of helping people experience and enjoy the world. Together, we aspire to create lifetime experiences for guests around iconic events. With this partnership, we are well-positioned for success and know the best is yet to come for Anthony Travel, our clients and our people.”